What I’ve Been Working On – April 2025

It’s been a while since I last posted here, but that’s mainly because I’ve had my head down working on a variety of exciting projects — both for clients and for myself. With the spring sun finally warming up Copenhagen, it feels like a good moment to brush off the digital cobwebs and share a bit of what I’ve been working on.

Launching My Art Website

One of the biggest projects quietly moving forward is the launch of my painting website and shop. It’s almost ready — and it’s taken time, not just because I’ve been painting, photographing, and building the site, but because this feels like a new chapter creatively. I wanted to dedicate proper time to my paintings, which have usually been pushed aside by design commitments.

I’ve got a studio full of new work — mostly abstract and still life pieces. There’s paint under my fingernails, on the floor, and somehow on the ceiling (still no idea how). But I’ve never been happier. I’ll share more very soon — for now, here are a few studio photos.

A Luxury Brand in the Making

On the client side, I’ve been working on a brand and website for a horse racing stable. It’s a project that’s been all about elegance, restraint, and premium feel — from the typography to the colour palette and motion design elements. It’s a good reminder that luxury is often about knowing what to leave out. And the sheer beauty of horses.

YouTube, Animation and the ‘Nearly There’ Projects

I’ve also been quietly putting time into a new YouTube channel — something I’ve talked about (to myself, mainly) for a long time. It’s coming. Scripts, visuals, motion experiments — the pieces are finally starting to click. Like a lot of side projects, it’s slow… until it’s not.

Animation and motion design have been part of that, as well as some client video work, which has kept me sharpening my After Effects chops. It’s work I really enjoy — shaping a story, not just designing a frame.

The Branding Book

My branding book is almost done. It’s something I’ve chipped away at between client work for a long time. It’s not a how-to. It’s more of a thoughtful guide and reflection on brand identity design from the point of view of someone who’s done it for a while (and still loves it), with a determination to make it engaging and accessible for anyone working in business. I’ll say more on that soon too.

Oh — and in completely unrelated but somehow very important news — ChatGPT has also been teaching me how whisky is made. Very slowly. Very pedagogisk, as the Danes would say, because I’m not exactly a model student when it comes to technical, detailed information. I’ve just about wrapped my head around what happens between the barley leaving the field and becoming malt. Progress.